Making predictions about development and real estate has always been
something of an inexact science, like reading tea leaves or shaking a Magic
Eight Ball.
Ten years ago, how many industry experts could have forecast how
successfully the real estate market would have rebounded from the recession of
the early 1990s, or the growing importance of real estate investment trusts on
Wall Street? What about the changing needs of both office and industrial
tenants? Or the number of traditional office users that set up shop in
buildings intended for distribution or warehouse tenants?
The coming decade, like the last, will certainly be full of surprises.
Nonetheless, some trends and issues have started to emerge that will likely
affect the next 10 years. They are:
Urban development: For the first time in years, both developers and
government officials are showing an interest in bringing vitality back to
downtown areas. Three long-awaited entertainment centers are expected to open
in 2000: Centro Ybor in Ybor City, Channelside at Garrison Seaport in downtown
Tampa, and BayWalk in downtown St. Petersburg.
In addition, Camden Properties is building a luxury apartment complex in
Ybor City, the new Marriott is opening its doors soon in downtown Tampa and
several new condominium projects are under construction in downtown St. Pete.
Neotraditional projects: Even suburban projects are starting to have an
urban flavor, as developers and city planners start to promote
pedestrian-friendly neighborhoods and community centers, similar to Disney's
Celebration project in Orlando.
The best example in the Tampa Bay area is West Park Village, the project
now under construction at Terrabrook's Westchase development in northwest
Hillsborough County. West Park Village's roads are laid out in a grid, unlike
the conventional suburban model of collector roads and cul-de-sacs, and houses
will be located within walking distance of the retail and office space.
Echelon International and the Bromley Company are both planning office and
retail projects that incorporate a lot of neotraditional elements, though
neither project can truly be considered neotraditional because they do not
have single-family housing.
Both are pedestrian-friendly projects that will incorporate office space,
shops, restaurants, movie theaters and hotels. Echelon's Carillon Town Center
will be built at the Carillon business park in St. Petersburg, while Bromley's
Tampa Bay 1 is proposed for the southeast corner of Dale Mabry Highway and
Interstate 275 in Tampa.
Real estate investment trusts: A few years ago, REITs seemed poised to
dominate the real estate industry, with enough Wall Street muscle to acquire
properties aggressively. That's no longer the case, but it looks like REITs
will remain healthy over the next decade, growing modestly through development
and some acquisition. Several REITs are developing new buildings in the Tampa
Bay area, including Duke-Weeks Realty, Highwoods Properties, EastGroup
Properties, First Industrial Realty Trust and ProLogis.
E-commerce: The growth of e-commerce has implications for developers and
owners of both industrial and retail space. It still remains to be seen
whether the rise of e-commerce will lead to less demand for traditional
brick-and-mortar stores. However, as more people buy goods online, there will
be a growing demand for warehouse and distribution facilities.