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Banner Advertising Rates Production Advertising Rates |
Marketplace Directory Advertising Rates Marketplace Directory Special Packages |
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Monthly Cost Per Thousand Impressions
Top of Page Position This banner offers the highest visibility on the page. It is a 468x60 pixel image (392x72 on framed pages) positioned above the main content area. |
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Impressions 0 - 9,999 10,000 - 24,999 25,000 - 49,999 50,000 - 74,999 75,000 - 99,999 100,000+ |
40.00 38.00 36.00 34.00 32.00 30.00 |
3 month 38.00 36.10 34.20 32.30 30.40 28.50 |
6 month 36.00 34.20 32.40 30.60 28.80 27.00 |
__________ 12 month 32.00 30.40 28.80 27.20 25.60 24.00 |
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Primary Position This banner offers the second highest visibility on the page. It is a 125x125 pixel image positioned at the top of the advertising column located to the right of the main content area. It appears on the initial screen view of the page on most computer monitors.
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Impressions 0 - 9,999 10,000 - 24,999 25,000 - 49,999 50,000 - 74,999 75,000 - 99,999 100,000+ |
30.00 28.00 26.00 24.00 22.00 20.00 |
3 month 28.50 26.60 24.70 22.80 20.90 19.00 |
6 month 27.00 25.20 23.40 21.60 19.80 18.00 |
__________ 12 month 24.00 22.40 20.80 19.20 17.60 16.00 |
| Best Available Position This banner offers visibility on the page at the most economical rate. It is a 125x125 pixel image positioned below the Primary Position banner. |
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Impressions 0 - 9,999 10,000 - 24,999 25,000 - 49,999 50,000 - 74,999 75,000 - 99,999 100,000+ |
25.00 23.00 21.00 19.00 17.00 15.00 |
3 month 23.75 21.85 19.95 18.05 16.15 14.25 |
6 month 22.50 20.70 18.90 17.10 15.30 13.50 |
__________ 12 month 20.00 18.40 16.80 15.20 13.60 12.00 |
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RATE POLICY: An impression is recorded each time the banner loads on a Tampa Bay Online website page. Reporting of impressions and click-throughs are provided upon request. Banner Advertising Rates are commissionable at 15% to recognized advertising agencies. All advertising on Tampa Bay Online websites is subject to the terms and conditions found on the reverse of the Tampa Bay Online Advertising Contract. Return to Top of Page |
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Monthly Advertising Rates
A Premium Listing appears to the right of the free Basic Listings in a large highlighted area and includes a logo or graphic. The listing order is determined by monthly investment and length of contract then by alphabet. The listing is linked to pages in the Marketplace Directory or an existing website. Rates below are for single location listings in up to six business categories. |
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Web Pages Website link only 1 2 3 4 5 6 7 8 9 10 11 12 |
70.00 90.00 110.00 130.00 150.00 170.00 190.00 210.00 230.00 250.00 270.00 290.00 310.00 |
3 month* 66.50 85.50 104.50 123.50 142.50 161.50 180.50 199.50 218.50 237.50 256.50 275.50 294.50 |
6 month 63.00 81.00 99.00 117.00 135.00 153.00 171.00 189.00 207.00 225.00 243.00 261.00 279.00 |
12 month 56.00 72.00 88.00 104.00 120.00 136.00 152.00 168.00 184.00 200.00 216.00 232.00 248.00 |
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*Open Rate and 3 month contract Marketplace Directory advertising requires a $50 per page one time set up and creative fee. This fee is waived for 6 and 12 month contracts.
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Additional Web Pages For advertisers desiring more than 12 web pages, the following monthly rates apply.
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per month |
20.00 |
3 month 19.00 |
6 month 18.00 |
12 month 16.00 |
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Additional Business Category Listing For listing in business categories above the number allotted by the Premium or Enhanced listing..
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per month |
10.00 |
3 month 9.50 |
6 month 9.00 |
12 month 8.00 |
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Multiple Location Listing Discounts Discounts are available for Premium or Enhanced listings for multiple locations. The total monthly rate is determined by multiplying the number of locations by the appropriate listing rate and then by the following discounts.
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Discount |
5% |
10% |
20% |
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Directory Banner Advertising Banner advertising is available in the Marketplace Directory. Banners are linked to pages within the directory or to existing websites. Three banner locations are available: Home Page banners are 120x60 pixel images on the directory’s home page. These banners are non-rotating. Main Category banners are 468x60 pixel images at the top of the nine category grouping pages listed on the front of the directory. These banners rotate in a six position slot. Specific Category banners are 468x60 pixel images at the top of specific business categories. These banners rotate in a six position slot. Following are the monthly rates for the Marketplace Directory banner locations. Creative is not included. Please refer to Production Rates for fees.
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Location Home Page Main Category Specific Category |
200.00 100.00 50.00 |
3 month 190.00 95.00 47.50 |
6 month 180.00 90.00 45.00 |
12 month 160.00 80.00 40.00 |
| Two-Way Faxing Advertisers without e-mail access have the ability to communicate with visitors to the directory through a unique two-way faxing system. The customer’s message is delivered to the advertiser’s fax machine and the advertiser’s faxed reply is received by the customer as an e-mail message. Two-way Faxing Fee: $25 per month for 20 faxes sent or received. $1.00 per fax thereafter.
RATE POLICY: Marketplace Directory Advertising Rates are NET and non-commissionable. Changes to directory pages are permitted but may be subject to design and creative fees found under Production Rates. All advertising in the Marketplace Directory is subject to the terms and conditions found on the reverse of the Tampa Bay Online Advertising Contract. |
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Special Advertising Packages |
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Platinum Package
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$325.00 per month Total Value $435.00 per month
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Gold Package
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$250.00 per month Total Value $340.00 per month
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Silver Package
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$175.00 per month Total Value $240.00 per month |
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Bronze Package
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$110.00 per month Total Value $150.00 per month |
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Website Link Package
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$100.00 per month Total Value $135.00 per month |
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RATE POLICY: 12 MONTH CONTRACT REQUIRED. Marketplace Directory Advertising Rates are NET and non-commissionable. Changes to directory pages are permitted but may be subject to design and creative fees found on the Tampa Bay Online Rate Card under Production Rates. All advertising in the Marketplace Directory is subject to the terms and conditions found on the reverse of the Tampa Bay Online Advertising Contract. Return to Top of Page |
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DESIGN AND CREATIVE FEES
Web Page Design
Creative Fees
Technical Fees
HOSTING FEES
DOMAIN REGISTRATION
Copy: Plain text format (.txt) preferred. Can also accept Microsoft Word document format (.doc) or rich text format (.rtf). Desktop publishing formats such as PageMaker or Quark Express cannot be accepted.
Logos/Graphics: Original Freehand or Illustrator files if available. The text within the logo should be converted to paths (or outlines) unless the font is supplied with the file - no Corel or EPS files. Line art or halftone at minimum.
Photos: Can be supplied in any format on disk. Slides or original photos are also acceptable. Slides will need additional time to process through our photo department.
Maps: Freehand and Illustrator files accepted - no Corel or EPS files. Line art or halftone at minimum.
Video: VHS tape format only - no Hi-8.
DELIVERY METHODS
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